{"id":938,"date":"2026-08-04T17:05:16","date_gmt":"2026-08-04T17:05:16","guid":{"rendered":"https:\/\/netloria.com\/?p=938"},"modified":"2026-08-13T12:44:45","modified_gmt":"2026-08-13T12:44:45","slug":"skilky-koshtuye-internet-magazyn-en","status":"publish","type":"post","link":"https:\/\/netloria.com\/en\/blog-en\/skilky-koshtuye-internet-magazyn-en\/","title":{"rendered":"How Much Does a Turnkey Online Store Cost in 2026"},"content":{"rendered":"

How Much Does a Turnkey Online Store Cost: Real Prices by Catalog Size<\/h1>\n

\u26a1 Quick answer:<\/strong> The price of an online store depends first and foremost on how many products you’re selling, not “how nice you want it to look.” Up to 100 products \u2014 from $900. 100-1000 \u2014 $1500-2500. Over 1000 \u2014 from $3500. And that’s just development: the domain, product card content, and initial SEO setup are separate line items that almost always get counted too late.<\/p>\n

The question “how much does an online store cost” is really a different question in disguise: how many products are you planning to sell in the first year, not just at launch.<\/p>\n

That’s where we’ll start, not with design.<\/p>\n

In conversations with clients at the start of a project, the catalog question almost always turns out to be harder than expected: a business owner knows exactly how many products they sell right now, but rarely has a clear answer for how many there’ll be in a year if the range expands or a new supplier comes on board. That’s normal \u2014 but it’s exactly why it’s worth building flexibility into the structure from the start, rather than hoping to guess the exact number in advance.<\/p>\n

How Much Does a Store Really Cost by Catalog Size?<\/h2>\n\n\n\n\n\n
Catalog Size<\/th>\nPrice<\/th>\nTimeline<\/th>\nWhat’s Included<\/th>\n<\/tr>\n
Up to 100 products<\/td>\nfrom $900<\/td>\n21-30 days<\/td>\nBasic filters, product cards, cart, online payment, shipping carrier integration<\/td>\n<\/tr>\n
100-1000 products<\/td>\n$1500-2500<\/td>\n35-50 days<\/td>\nAdvanced filters, customer accounts, loyalty program, CRM, custom design, basic SEO<\/td>\n<\/tr>\n
Over 1000 products<\/td>\nfrom $3500-5000<\/td>\n80+ days<\/td>\nComplex database architecture, automatic stock updates, tiered pricing, SEO-friendly catalog structure<\/td>\n<\/tr>\n<\/table>\n

Tellingly, the $1500-2500 range for a mid-size catalog is exactly the segment Netloria works in: a store priced to actually grow with your business, instead of needing to be rebuilt after the first hundred products. The difference between the low and high end of that range is almost always the difference between template-based and custom design, not between a “good” and “bad” vendor: both options are technically solid, one just adapts a ready-made structure to your brand, and the other builds a layout from scratch around your specific catalog and how buyers in your niche typically search for products.<\/p>\n

In our experience, most traffic to a new online store now comes from mobile devices, not desktop \u2014 and that’s worth building into the design from day one, rather than adapting an already-finished desktop layout to a small screen. A store designed “mobile-first” usually has simpler filters, bigger buttons, and a shorter path to checkout \u2014 and these are exactly the details that are harder and more expensive to add after the fact than to build into the structure from the start.<\/p>\n

Costs People Rarely Count in Advance<\/h2>\n\n\n\n\n\n\n
Line Item<\/th>\nApproximate Cost<\/th>\nIs It Required<\/th>\n<\/tr>\n
Hosting and domain<\/td>\n$50-150\/year<\/td>\nYes<\/td>\n<\/tr>\n
Product card content (photos, descriptions)<\/td>\nfrom $300<\/td>\nYes<\/td>\n<\/tr>\n
Initial SEO setup<\/td>\n$300-800<\/td>\nRecommended<\/td>\n<\/tr>\n
Launch-month advertising<\/td>\n$300-800<\/td>\nRecommended<\/td>\n<\/tr>\n<\/table>\n

A store with no product card content and no initial advertising is a technically finished website that no one’s visiting yet.<\/p>\n

That’s why the launch budget should be counted not as “development plus a little buffer,” but as development plus at least one full line item for content and another for initial traffic \u2014 otherwise a finished store can sit idle for months without a single order, simply because no one knows about it yet, and product cards look empty without photos and descriptions.<\/p>\n

The domain and hosting are the smallest of the four cost items, but they’re the one most often left out of the first invoice, because they look like a “minor detail” next to tens of thousands of dollars in development.<\/p>\n

What Inside the Package Raises the Price the Most<\/h2>\n

Catalog size sets the base price, but it’s integrations that most often push the price toward the upper end of the range. Connecting several shipping carriers at once (USPS, UPS, FedEx) costs more than just one. Integration with an accounting system or ERP for automatic stock updates is a separate chunk of work, not “just a plugin” \u2014 especially if the accounting system is already used for offline sales and data needs to sync both ways. Multi-currency support or expanding to marketplaces like Amazon or Etsy is also priced separately, since each one requires its own data feed.<\/p>\n

Practical advice: before requesting a quote, write down not the number of products, but the list of integrations you’ll definitely need in the first six months \u2014 that, more than design, is usually what explains the price difference between quotes for what looks like the same store on paper.<\/p>\n

Catalog Structure \u2014 A Decision That’s More Expensive to Fix Later<\/h2>\n

Before even choosing a vendor, it’s worth sketching out your own category and filter structure \u2014 which product attributes buyers actually use to search (size, color, brand, price range), not which ones seem logical to the person managing the catalog. Changing your category structure on 50 products is a few hours of work. Changing it on a catalog of a thousand items, once products are already scattered across the wrong sections and customers are used to the old links, is already a project comparable in scope to part of the original development.<\/p>\n

WordPress\/WooCommerce or a Ready-Made SaaS Platform?<\/h2>\n

The alternative to custom development is a ready-made platform like Shopify, starting around $29\/month. It looks cheaper at the start, but over three years of subscription it adds up to roughly the same amount as building your own store on WordPress with WooCommerce \u2014 just with ongoing feature limitations instead of full control.<\/p>\n

We covered this logic in detail \u2014 paying a subscription versus owning your site \u2014 in WordPress, Tilda, or Wix<\/a>. The same principle applies to a store, just with bigger numbers and higher stakes: migrating a catalog of hundreds of products from a ready-made platform to your own site isn’t a matter of a few hours anymore.<\/p>\n

There’s another nuance rarely factored into the comparison: on a SaaS platform, you’re renting not just the features, but someone else’s architectural limitations too. If you need non-standard logic two years from now \u2014 for example, custom pricing for wholesale clients or a complex volume-discount system \u2014 on your own WooCommerce, that’s a plugin or custom code question. On a closed platform, it’s a question of “is this even possible” \u2014 and the answer depends not on you, but on that platform’s own development roadmap.<\/p>\n

Payments and Shipping \u2014 Details Worth Settling Before Development Starts<\/h2>\n

In the US, the most common online payment options are Stripe, PayPal, and Square. Each has its own per-transaction fee (typically 2.6-3.5% depending on volume and terms) and its own onboarding process, which is worth starting in parallel with development, not after \u2014 business verification with a payment provider often takes longer than the code integration itself. This is exactly the moment where an earlier platform choice matters: as mentioned above, some closed builders have restrictions on which payment providers they support, so it’s worth checking compatibility before the product catalog even starts getting populated.<\/p>\n

Shipping is the second half of the same equation. Integrating with carriers like USPS, UPS, or FedEx via API lets the buyer see shipping cost and delivery time right in the cart, instead of finding out only after placing the order \u2014 and this, more than the design of the “buy” button, is usually what determines whether a buyer completes their order.<\/p>\n

A Typical Budgeting Mistake<\/h2>\n

The most common thing we see is a budget calculated for the current number of products, not the number there’ll be in a year. A store with 80 products, designed for the “up to 100 products” tier, can technically hold 500 \u2014 but without expanded filters and an optimized catalog structure, buyers simply won’t find what they need among hundreds of listings, and catalog growth turns into a conversion drop instead of a sales increase.<\/p>\n

Budget for the catalog you’ll have in a year, not the one you have today.<\/p>\n

The second common mistake is expecting a finished store to start selling on its own right after launch. A technically working site and a site that actually converts visitors into buyers are two different stages: the first is the result of development, the second is the result of ongoing work on product cards, site speed, a clear checkout process, and trust signals (reviews, return guarantees, clear shipping terms). In our experience, these post-launch “details” often deliver a bigger conversion boost than any additional investment in development itself.<\/p>\n

What to Ask a Vendor About Post-Launch Support<\/h2>\n

Development doesn’t end on launch day \u2014 the first few weeks almost always surface small technical quirks: a product variant displaying incorrectly, a shipping calculation error for a specific region, a mistake in the order confirmation email. Before signing a contract, it’s worth clearly asking how long after delivery such fixes are free, and what already counts as a new feature billed separately. A vendor who refuses to clearly define that line upfront is itself a signal worth paying attention to before you even start working together.<\/p>\n

If you’re still at the “do I even need a full store, or would a simpler format work” stage, we have a detailed step-by-step launch plan for an online store on WooCommerce<\/a>. That one covers the technical side of launching; this one covers what it actually costs.<\/p>\n

The practical sequence turns out simpler than it looks at first: honestly estimate your catalog a year from now, not today; write down your must-have integrations \u2014 payments, shipping, accounting; budget content and initial traffic as separate line items; and only then compare quotes. That makes it much easier to see which one actually matches the scope of work, and which one is just cheaper on paper.<\/p>\n

If you’re ready to budget for your actual catalog instead of an average number from the internet \u2014 check out Netloria’s online store development terms<\/a>, and we’ll calculate an exact figure based on your product count and the integrations you specifically need.<\/p>\n","protected":false},"excerpt":{"rendered":"

Price depends on your catalog size: up to 100 products \u2014 from $900, 100-1000 \u2014 $1500-2500, over 1000 \u2014 from $3500. We also cover the hidden costs people forget.<\/p>\n","protected":false},"author":2,"featured_media":826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_opengraph-title":"\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u043a\u043e\u0448\u0442\u0443\u0454 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043f\u0456\u0434 \u043a\u043b\u044e\u0447","_yoast_wpseo_opengraph-description":"\u0426\u0456\u043d\u0430 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u043f\u0435\u0440\u0448 \u0437\u0430 \u0432\u0441\u0435 \u0432\u0456\u0434 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u0430 \u043d\u0435 \u0432\u0456\u0434 \u0434\u0438\u0437\u0430\u0439\u043d\u0443. \u0420\u043e\u0437\u0431\u0438\u0440\u0430\u0454\u043c\u043e \u0442\u0430\u0440\u0438\u0444\u0438 \u0437\u0430 \u0440\u043e\u0437\u043c\u0456\u0440\u043e\u043c \u043a\u0430\u0442\u0430\u043b\u043e\u0433\u0443 \u0456 \u043f\u0440\u0438\u0445\u043e\u0432\u0430\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438, \u044f\u043a\u0456 \u0440\u0456\u0434\u043a\u043e \u0440\u0430\u0445\u0443\u044e\u0442\u044c \u0437\u0430\u0437\u0434\u0430\u043b\u0435\u0433\u0456\u0434\u044c.","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_wpml_set_language":"","_wpml_translation_of":0,"footnotes":""},"categories":[45],"tags":[41,14],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-development-en","tag-rozrobka"],"acf":[],"yoast_head":"\nHow Much Does a Turnkey Online Store Cost in 2026<\/title>\n<meta name=\"description\" content=\"Price depends on your catalog size: up to 100 products \u2014 from $900, 100-1000 \u2014 $1500-2500, over 1000 \u2014 from $3500. 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