{"id":1320,"date":"2026-09-22T10:14:00","date_gmt":"2026-09-22T10:14:00","guid":{"rendered":"https:\/\/netloria.com\/blog\/old-website-not-converting-en\/"},"modified":"2026-10-05T12:11:06","modified_gmt":"2026-10-05T12:11:06","slug":"old-website-not-converting-en","status":"publish","type":"post","link":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/","title":{"rendered":"Your Old Website Isn&#8217;t Converting: Why, and What to Do About It"},"content":{"rendered":"<h1>Your Old Website Isn&#8217;t Converting: Why, and What to Do About It<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1413\" src=\"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp\" alt=\"\" width=\"1672\" height=\"940\" srcset=\"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp 1672w, https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok-300x169.webp 300w, https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok-1024x576.webp 1024w, https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok-768x432.webp 768w, https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p>\u26a1<strong> Quick answer:<\/strong> If ads are running fine but leads are scarce, the problem is almost never the ad budget \u2014 it&#8217;s the website. Median B2B conversion rate sits at 2.9%, and a site that loads in 1 second converts <a href=\"https:\/\/leadpages.com\/blog\/load-speed-impact-on-conversions\">three times higher in B2B<\/a> than one that takes 5 seconds. Before raising ad spend, check whether the site can actually convert the traffic it already gets.<\/p>\n<p>The typical scenario: a business invests in paid search or social ads, traffic shows up, but leads stay thin. The first instinct is to raise the budget or switch ad agencies. But if the real bottleneck is the website, a bigger budget just burns cash faster through the same broken funnel.<\/p>\n<h2>How to tell it&#8217;s the site, not the ads<\/h2>\n<p>There&#8217;s a simple diagnostic: compare click cost to lead cost. If ads bring traffic at a reasonable price but leads stay low, the bottleneck sits between the click and the form \u2014 on the site itself. If both traffic and leads are low, the issue is more likely targeting or positioning, not the layout.<\/p>\n<p>Three quick signs the site itself is the bottleneck:<\/p>\n<ul>\n<li><strong>High bounce rate on the homepage or service page<\/strong> \u2014 visitors land and leave without scrolling.<\/li>\n<li><strong>Low mobile conversion against normal desktop conversion<\/strong> \u2014 a clear sign something is objectively broken on phones.<\/li>\n<li><strong>Slow first-screen load time<\/strong> \u2014 free to check in under a minute with Google PageSpeed Insights.<\/li>\n<\/ul>\n<h2>Where &#8220;normal&#8221; ends and &#8220;the site is actively hurting you&#8221; begins<\/h2>\n<table>\n<tbody>\n<tr>\n<th>Metric<\/th>\n<th>Normal range<\/th>\n<th>Warning sign<\/th>\n<\/tr>\n<tr>\n<td>Bounce rate<\/td>\n<td><a href=\"https:\/\/blog.hubspot.com\/marketing\/decrease-website-bounce-rate-infographic\">26-40% excellent, 41-55% average<\/a><\/td>\n<td>Above 70% \u2014 most visitors leave without finding what they need<\/td>\n<\/tr>\n<tr>\n<td>Average time on page<\/td>\n<td>Over 1-2 minutes on a service page<\/td>\n<td><a href=\"https:\/\/blog.hubspot.com\/marketing\/decrease-website-bounce-rate-infographic\">Under 30 seconds<\/a> \u2014 content isn&#8217;t being read at all<\/td>\n<\/tr>\n<tr>\n<td>Conversion to lead<\/td>\n<td><a href=\"https:\/\/blog.hubspot.com\/marketing\/2022-cpl-and-cac-benchmarks\">2-5% for B2B software, higher for consulting and services<\/a><\/td>\n<td>Under 1% with decent traffic \u2014 something is fundamentally broken<\/td>\n<\/tr>\n<tr>\n<td>Load speed<\/td>\n<td><a href=\"https:\/\/web.dev\/articles\/vitals\">Under 2.5 seconds is good (LCP)<\/a><\/td>\n<td>Over 4 seconds \u2014 the site is actively losing traffic and leads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Why speed and structure directly drive leads<\/h2>\n<p>This isn&#8217;t an abstract best practice \u2014 it&#8217;s a measured, direct relationship. The faster a site loads, the higher the conversion: <a href=\"https:\/\/portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\">every extra second of mobile load time can cost up to 20% of conversions<\/a>, and <a href=\"https:\/\/business.google.com\/uk\/think\/marketing-strategies\/mobile-page-speed-load-time\/\">53% of mobile visitors abandon a page that takes longer than 3 seconds<\/a> to load. The risk isn&#8217;t linear either: going from 1 to 10 seconds of load time, <a href=\"https:\/\/business.google.com\/uk\/think\/marketing-strategies\/mobile-page-speed-load-time\/\">bounce probability increases by 123%<\/a>. If the site was built 3-5 years ago, speed is the first thing worth checking \u2014 both Google&#8217;s requirements and visitor expectations around speed have shifted noticeably since then.<\/p>\n<p>The second factor is structure and value proposition. We covered the specific UX elements that make a visitor close the tab before even seeing the price in <a href=\"https:\/\/netloria.com\/en\/blog-en\/chomu-klienty-idut-do-konkurentiv-en\/\">why clients choose competitors<\/a> \u2014 in short: a vague value proposition, no proof of credibility, and dated visuals work together with speed, not instead of it.<\/p>\n<h2>What to fix first<\/h2>\n<p>Order matters \u2014 there&#8217;s no point redesigning the visuals before the technical foundation is fixed:<\/p>\n<ol>\n<li><strong>Load speed<\/strong> \u2014 compress images, remove unnecessary scripts, check hosting.<\/li>\n<li><strong>Mobile version<\/strong> \u2014 check lead forms, call buttons, and text readability specifically on a phone.<\/li>\n<li><strong>Path to the lead form<\/strong> \u2014 how many clicks from the homepage to the form, whether the form is visible without scrolling on key pages.<\/li>\n<li><strong>Trust signals<\/strong> \u2014 real contact details, legal information, specific numbers instead of generic claims.<\/li>\n<\/ol>\n<p>Once these four are in order, it makes sense to work on design and copy \u2014 otherwise a new visual layer just makes the same problem look nicer.<\/p>\n<h2>What a typical fix process looks like, step by step<\/h2>\n<ol>\n<li><strong>Audit.<\/strong> Speed (desktop and mobile separately), user path to the lead form, basic technical check. Takes 1-2 days and immediately shows the scope of the problem.<\/li>\n<li><strong>Prioritization.<\/strong> Not everything can be fixed at once \u2014 the audit produces a list ordered by impact on conversion, not by ease of implementation.<\/li>\n<li><strong>Technical fixes.<\/strong> Speed and mobile come first, since without them any design or copy changes have limited effect.<\/li>\n<li><strong>Measuring the result.<\/strong> Comparing conversion before and after on comparable traffic volume \u2014 without this it&#8217;s impossible to tell real improvement from seasonal noise.<\/li>\n<\/ol>\n<h2>Common mistakes on the service page itself that are invisible from the inside<\/h2>\n<p>Looking at your own site every day makes it easy to stop noticing problems that are obvious to a first-time visitor. The most common ones:<\/p>\n<ul>\n<li><strong>Price hidden behind &#8220;get in touch&#8221; with zero reference point.<\/strong> Some visitors will simply go find a studio that gives even a rough price range instead of writing into the unknown.<\/li>\n<li><strong>Copy about the company, not the outcome for the client.<\/strong> &#8220;We&#8217;re a team of professionals with 10 years of experience&#8221; says nothing about what the visitor will actually get.<\/li>\n<li><strong>Portfolio without context.<\/strong> A screenshot of a site with no description of the problem or result reads as a gallery, not proof of competence.<\/li>\n<li><strong>The lead form visually leads nowhere.<\/strong> A gray &#8220;Submit&#8221; button gets lost against the rest of the page \u2014 visitors simply don&#8217;t notice it.<\/li>\n<\/ul>\n<p>None of these require a full redesign \u2014 they&#8217;re targeted fixes that take a day or two once you know what to look for.<\/p>\n<h2>What to realistically expect after fixes \u2014 and when<\/h2>\n<p>Technical fixes (speed, mobile) typically show a measurable conversion lift within 2-4 weeks \u2014 that&#8217;s roughly how long it takes to gather enough traffic for a fair before\/after comparison. Structural changes (copy, trust signals, portfolio) work more slowly but more noticeably over 1-3 months. It matters to compare equivalent periods: December traffic and July traffic aren&#8217;t always comparable regardless of site quality, due to seasonality.<\/p>\n<h2>When targeted fixes are enough, and when a full redesign is justified<\/h2>\n<p>If the technical foundation is basically alive \u2014 the site isn&#8217;t older than 2-3 years, has mobile adaptation, is just unoptimized \u2014 a targeted audit and fixes are usually enough, and cheaper and faster. A full redesign is justified when the site was built for a different business profile, has no mobile version at all, or structurally can&#8217;t support the new volume of content. We covered what actually goes into building a modern <a href=\"https:\/\/netloria.com\/services\/korporatyvnyj-sajt\/\">corporate website<\/a> and what it realistically costs in a separate piece on <a href=\"https:\/\/netloria.com\/en\/blog-en\/corporate-website-cost-en\/\">corporate website pricing in 2026<\/a>.<\/p>\n<h2>Frequently asked questions<\/h2>\n<h3>Can we just refresh the design without touching the structure?<\/h3>\n<p>You can, but it won&#8217;t solve the problem if the cause is speed or a broken mobile experience. A new design on top of a slow technical foundation just gives you a prettier, equally slow site.<\/p>\n<h3>How long does a site audit take before deciding on a redesign?<\/h3>\n<p>A technical audit (speed, mobile version, basic structure) takes 1-2 days. It immediately shows whether you&#8217;re looking at targeted fixes or a full redesign.<\/p>\n<h3>Should we pause ads while the site gets fixed?<\/h3>\n<p>Not necessarily entirely, but it&#8217;s worth lowering the budget to match the current (low) conversion rate \u2014 otherwise the budget just burns through the same broken funnel while fixes are underway.<\/p>\n<h3>How do I know what conversion rate is normal for my niche?<\/h3>\n<p>The B2B benchmark is 2-5% for B2B software, and meaningfully higher \u2014 10-15% \u2014 for consulting and professional services. If your conversion is meaningfully below 2% with decent traffic, look for the cause on the site rather than writing it off as &#8220;niche specifics.&#8221;<\/p>\n<h3>Can conversion improve without any design changes at all?<\/h3>\n<p>Often, yes \u2014 speeding up the site, shortening the lead form, and making the call-to-action visible usually give a noticeable conversion lift with zero changes to the visual style. Design is worth tackling as a separate phase once the technical side is already in order.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.<\/p>\n","protected":false},"author":2,"featured_media":1413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_wpml_set_language":"","_wpml_translation_of":0,"footnotes":""},"categories":[45],"tags":[14],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-rozrobka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Old Website Isn&#039;t Converting: Why, and What to Do About It<\/title>\n<meta name=\"description\" content=\"Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Old Website Isn&#039;t Converting: Why, and What to Do About It\" \/>\n<meta property=\"og:description\" content=\"Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/\" \/>\n<meta property=\"og:site_name\" content=\"NetLoria - \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043f\u0456\u0434 \u043a\u043b\u044e\u0447\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T10:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T12:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"940\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"\u0412\u0430\u0434\u0438\u043c \u0411\u0430\u0433\u0440\u0456\u0439\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0412\u0430\u0434\u0438\u043c \u0411\u0430\u0433\u0440\u0456\u0439\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/\"},\"author\":{\"name\":\"\u0412\u0430\u0434\u0438\u043c \u0411\u0430\u0433\u0440\u0456\u0439\",\"@id\":\"https:\\\/\\\/netloria.com\\\/#\\\/schema\\\/person\\\/09fa31b32e780b5362ae5e2908a2b094\"},\"headline\":\"Your Old Website Isn&#8217;t Converting: Why, and What to Do About It\",\"datePublished\":\"2026-09-22T10:14:00+00:00\",\"dateModified\":\"2026-10-05T12:11:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/\"},\"wordCount\":1292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/staryj-sajt-ne-daie-zayavok.webp\",\"keywords\":[\"\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/\",\"url\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/\",\"name\":\"Your Old Website Isn't Converting: Why, and What to Do About It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/staryj-sajt-ne-daie-zayavok.webp\",\"datePublished\":\"2026-09-22T10:14:00+00:00\",\"dateModified\":\"2026-10-05T12:11:06+00:00\",\"description\":\"Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/staryj-sajt-ne-daie-zayavok.webp\",\"contentUrl\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/staryj-sajt-ne-daie-zayavok.webp\",\"width\":1672,\"height\":940},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/netloria.com\\\/en\\\/blog-en\\\/old-website-not-converting-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/netloria.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/netloria.com\\\/en\\\/category\\\/blog-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Your Old Website Isn&#8217;t Converting: Why, and What to Do About It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/netloria.com\\\/#website\",\"url\":\"https:\\\/\\\/netloria.com\\\/\",\"name\":\"NetLoria - \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043f\u0456\u0434 \u043a\u043b\u044e\u0447\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/netloria.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/netloria.com\\\/#organization\",\"name\":\"Netloria\",\"url\":\"https:\\\/\\\/netloria.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/netloria.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-logo.png\",\"contentUrl\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Netloria\"},\"image\":{\"@id\":\"https:\\\/\\\/netloria.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/net.loria\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/vadim-bahrii-6736991a1\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/netloria.com\\\/#\\\/schema\\\/person\\\/09fa31b32e780b5362ae5e2908a2b094\",\"name\":\"Vadym Bahrii\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img_1262-photoroom-picsart-aiimageenhancer-2-150x150.webp\",\"url\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img_1262-photoroom-picsart-aiimageenhancer-2-150x150.webp\",\"contentUrl\":\"https:\\\/\\\/netloria.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/img_1262-photoroom-picsart-aiimageenhancer-2-150x150.webp\",\"caption\":\"Vadym Bahrii\"},\"description\":\"Vadym Bahrii is a full-stack developer and co-founder of the Netloria web studio, with over 6 years of experience building fast, responsive, and scalable websites and digital products for businesses in Ukraine and abroad.\\n\\nHe works across every stage of development \u2014 from architecture and back-end logic to the final front-end. He specializes in custom WordPress development using ACF, PHP, JavaScript, HTML, and CSS, as well as building functionality tailored to a client's specific business needs \u2014 from simple landing pages to complex web applications.\\n\\nHe has hands-on experience integrating WooCommerce for e-commerce projects, connecting payment systems, building subscriptions, LMS platforms (LearnDash), CRM systems, REST APIs, and third-party services. He's comfortable working with databases, server-side logic, AJAX, performance optimization (Core Web Vitals), and complex front-end logic for interactive interfaces.\\n\\nDuring his time at Netloria, he's worked on the full cycle of turnkey website development for startups, e-commerce projects, and corporate clients from the Netherlands, the US, and the UK \u2014 from the technical spec and architecture through launch and support. He writes original articles about web development, design, and digital marketing on the Netloria blog.\\n\\nHis main focus isn't just clean code \u2014 it's comprehensive technical solutions that combine a reliable back end, a smooth UX\\\/UI, and real business results for the client.\",\"url\":\"https:\\\/\\\/netloria.com\\\/en\\\/author\\\/bahrii\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Old Website Isn't Converting: Why, and What to Do About It","description":"Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Your Old Website Isn't Converting: Why, and What to Do About It","og_description":"Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.","og_url":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/","og_site_name":"NetLoria - \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043f\u0456\u0434 \u043a\u043b\u044e\u0447","article_published_time":"2026-09-22T10:14:00+00:00","article_modified_time":"2026-10-05T12:11:06+00:00","og_image":[{"width":1672,"height":940,"url":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp","type":"image\/webp"}],"author":"\u0412\u0430\u0434\u0438\u043c \u0411\u0430\u0433\u0440\u0456\u0439","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0412\u0430\u0434\u0438\u043c \u0411\u0430\u0433\u0440\u0456\u0439","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#article","isPartOf":{"@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/"},"author":{"name":"\u0412\u0430\u0434\u0438\u043c \u0411\u0430\u0433\u0440\u0456\u0439","@id":"https:\/\/netloria.com\/#\/schema\/person\/09fa31b32e780b5362ae5e2908a2b094"},"headline":"Your Old Website Isn&#8217;t Converting: Why, and What to Do About It","datePublished":"2026-09-22T10:14:00+00:00","dateModified":"2026-10-05T12:11:06+00:00","mainEntityOfPage":{"@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/"},"wordCount":1292,"commentCount":0,"publisher":{"@id":"https:\/\/netloria.com\/#organization"},"image":{"@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#primaryimage"},"thumbnailUrl":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp","keywords":["\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/","url":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/","name":"Your Old Website Isn't Converting: Why, and What to Do About It","isPartOf":{"@id":"https:\/\/netloria.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#primaryimage"},"image":{"@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#primaryimage"},"thumbnailUrl":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp","datePublished":"2026-09-22T10:14:00+00:00","dateModified":"2026-10-05T12:11:06+00:00","description":"Ads working but leads thin? Median B2B conversion is 2.9%, and a 1-second site converts 3x higher than a 5-second one. What to check first.","breadcrumb":{"@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#primaryimage","url":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp","contentUrl":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/09\/staryj-sajt-ne-daie-zayavok.webp","width":1672,"height":940},{"@type":"BreadcrumbList","@id":"https:\/\/netloria.com\/en\/blog-en\/old-website-not-converting-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/netloria.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/netloria.com\/en\/category\/blog-en\/"},{"@type":"ListItem","position":3,"name":"Your Old Website Isn&#8217;t Converting: Why, and What to Do About It"}]},{"@type":"WebSite","@id":"https:\/\/netloria.com\/#website","url":"https:\/\/netloria.com\/","name":"NetLoria - \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043f\u0456\u0434 \u043a\u043b\u044e\u0447","description":"","publisher":{"@id":"https:\/\/netloria.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/netloria.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/netloria.com\/#organization","name":"Netloria","url":"https:\/\/netloria.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/netloria.com\/#\/schema\/logo\/image\/","url":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/03\/cropped-logo.png","contentUrl":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/03\/cropped-logo.png","width":512,"height":512,"caption":"Netloria"},"image":{"@id":"https:\/\/netloria.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/net.loria","https:\/\/www.linkedin.com\/in\/vadim-bahrii-6736991a1\/"]},{"@type":"Person","@id":"https:\/\/netloria.com\/#\/schema\/person\/09fa31b32e780b5362ae5e2908a2b094","name":"Vadym Bahrii","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/02\/img_1262-photoroom-picsart-aiimageenhancer-2-150x150.webp","url":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/02\/img_1262-photoroom-picsart-aiimageenhancer-2-150x150.webp","contentUrl":"https:\/\/netloria.com\/wp-content\/uploads\/2026\/02\/img_1262-photoroom-picsart-aiimageenhancer-2-150x150.webp","caption":"Vadym Bahrii"},"description":"Vadym Bahrii is a full-stack developer and co-founder of the Netloria web studio, with over 6 years of experience building fast, responsive, and scalable websites and digital products for businesses in Ukraine and abroad.\n\nHe works across every stage of development \u2014 from architecture and back-end logic to the final front-end. He specializes in custom WordPress development using ACF, PHP, JavaScript, HTML, and CSS, as well as building functionality tailored to a client's specific business needs \u2014 from simple landing pages to complex web applications.\n\nHe has hands-on experience integrating WooCommerce for e-commerce projects, connecting payment systems, building subscriptions, LMS platforms (LearnDash), CRM systems, REST APIs, and third-party services. He's comfortable working with databases, server-side logic, AJAX, performance optimization (Core Web Vitals), and complex front-end logic for interactive interfaces.\n\nDuring his time at Netloria, he's worked on the full cycle of turnkey website development for startups, e-commerce projects, and corporate clients from the Netherlands, the US, and the UK \u2014 from the technical spec and architecture through launch and support. He writes original articles about web development, design, and digital marketing on the Netloria blog.\n\nHis main focus isn't just clean code \u2014 it's comprehensive technical solutions that combine a reliable back end, a smooth UX\/UI, and real business results for the client.","url":"https:\/\/netloria.com\/en\/author\/bahrii\/"}]}},"_links":{"self":[{"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":3,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/posts\/1320\/revisions\/1415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netloria.com\/en\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}